.creative-content {
    padding: 0 2rem 7rem;
    background: var(--bg-deep);
    color: var(--white);
}

.creative-content-inner {
    width: 100%;
    max-width: 1100px;
    margin: 0 auto;
}

.creative-content-header {
    max-width: 800px;
    margin: 0 auto 3rem;
    text-align: center;
}

.creative-content-header h2,
.creative-video-card h3 {
    font-family: 'Caviar', sans-serif;
    font-style: normal;
    font-weight: 400;
    color: var(--white);
}

.creative-content-header h2 {
    margin: 0 0 1rem;
    font-size: clamp(2rem, 4vw, 3rem);
    line-height: 1.1;
    letter-spacing: -0.02em;
    text-wrap: balance;
}

.creative-content-header p,
.creative-video-card p {
    font-family: 'DM Sans', sans-serif;
    font-size: 14px;
    font-weight: 400;
    line-height: 1.62;
    color: var(--gray);
    text-wrap: pretty;
}

.creative-content-header p {
    max-width: 72ch;
    margin: 0 auto;
}

.creative-content-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 320px));
    justify-content: center;
    gap: clamp(2rem, 3vw, 3rem);
}

.creative-video-card {
    min-width: 0;
}

.creative-video-frame {
    position: relative;
    overflow: hidden;
    width: 100%;
    aspect-ratio: 9 / 16;
    margin-bottom: 1.35rem;
    border-radius: 22px;
    background: #140b1d;
    box-shadow: 0 20px 50px rgba(31, 27, 46, 0.14);
}

.creative-video-frame video {
    display: block;
    width: 100%;
    height: 100%;
    object-fit: cover;
}

.creative-video-play {
    position: absolute;
    top: 50%;
    left: 50%;
    display: grid;
    place-items: center;
    width: 58px;
    height: 58px;
    padding: 0;
    border: 1px solid rgba(255, 255, 255, 0.72);
    border-radius: 50%;
    background: rgba(31, 27, 46, 0.62);
    color: #fff;
    box-shadow: 0 10px 30px rgba(0, 0, 0, 0.24);
    -webkit-backdrop-filter: blur(8px);
    backdrop-filter: blur(8px);
    cursor: pointer;
    transform: translate(-50%, -50%);
    transition: background 0.25s var(--ease-out), transform 0.25s var(--ease-out), opacity 0.2s ease;
}

.creative-video-play:hover {
    background: rgba(107, 38, 156, 0.88);
    transform: translate(-50%, -50%) scale(1.06);
}

.creative-video-play:focus-visible {
    outline: 3px solid #fff;
    outline-offset: 4px;
}

.creative-video-play svg {
    width: 24px;
    height: 24px;
    margin-left: 3px;
    fill: currentColor;
}

.creative-video-frame.is-playing .creative-video-play {
    opacity: 0;
    pointer-events: none;
}

.creative-video-card h3 {
    margin: 0 0 0.55rem;
    font-size: clamp(1.3rem, 2vw, 1.65rem);
    line-height: 1.2;
    text-wrap: balance;
}

.creative-video-card p {
    margin: 0 0 0.75rem;
}

.creative-video-card > a {
    display: inline-flex;
    align-items: center;
    gap: 0.3rem;
    color: var(--purple);
    font-family: 'DM Sans', sans-serif;
    font-size: 0.78rem;
    font-weight: 500;
    line-height: 1.4;
    text-decoration: none;
    text-underline-offset: 0.2em;
}

.creative-video-card > a:hover {
    text-decoration: underline;
}

.creative-video-card > a:focus-visible {
    outline: 2px solid var(--purple);
    outline-offset: 4px;
    border-radius: 2px;
}

@media (max-width: 900px) {
    .creative-content-grid {
        grid-template-columns: repeat(2, minmax(0, 320px));
    }

    .creative-video-card:last-child {
        grid-column: 1 / -1;
        justify-self: center;
        width: min(100%, 320px);
    }
}

@media (max-width: 720px) {
    .creative-content {
        padding: 0 1.2rem 5rem;
    }

    .creative-content-header {
        margin-bottom: 2.5rem;
    }

    .creative-content-grid {
        grid-template-columns: minmax(0, 320px);
        gap: 3.25rem;
    }

    .creative-video-card:last-child {
        grid-column: auto;
    }
}

@media (prefers-reduced-motion: reduce) {
    .creative-video-play {
        transition: none;
    }
}